Soft enamel is a popular technique used in the production of lapel pins, medals, and other decorative items. Known for its vibrant colors and detailed designs, soft enamel pins have a unique texture and a slightly raised metal surface. These features, along with affordability, make them one of the most widely used pin styles in the custom pin industry.
How Are Soft Enamel Pins Made?
The process of creating soft enamel pins starts with a base material, usually metal such as iron, copper, or zinc alloy. Here’s a step-by-step breakdown of the process:
- Stamping the Metal: The design is stamped into the metal, leaving recessed areas that will later be filled with enamel paint.
- Plating: After stamping, the pin is plated with finishes like gold, silver, or nickel, which gives the pin its metallic outlines.
- Filling with Enamel Colors: Colored enamel is applied to the recessed areas. Unlike hard enamel, the soft enamel doesn’t fill the recessed areas completely, giving the pin a textured finish.
- Baking: Once filled, the pins are baked at a high temperature to harden the enamel.
- Optional Epoxy Coating: Some pins may be coated with an epoxy layer to add protection, though this is optional and changes the appearance of the pin slightly by giving it a smoother finish.
Why Choose Soft Enamel Pins?
1. Cost-Effective
Soft enamel pins are generally less expensive than hard enamel pins, making them an excellent choice for bulk orders or promotional items.
2. Vivid Colors
This process allows for vibrant and accurate color representation. You can even match Pantone colors to ensure your brand or design is perfectly captured.
3. Textured Feel
Unlike hard enamel pins, which have a smooth surface, soft enamel pins retain a textured feel because the enamel sits below the metal lines. This gives them a unique tactile appeal.
4. Versatile Designs
From simple logos to complex artworks, soft enamel can accommodate a wide range of designs. The recessed and raised parts of the metal create an attractive 3D effect, enhancing the overall appearance.
Soft Enamel vs. Hard Enamel: What’s the Difference?
Many people confuse soft enamel with hard enamel because they both feature rich colors and fine details. However, there are key differences:

- Texture: Soft enamel pins have a raised metal surface with recessed enamel areas, while hard enamel pins are polished smooth.
- Durability: Hard enamel pins tend to be more durable since the enamel is polished flat and fused into the metal at high heat. Soft enamel pins, while durable, may wear out faster in rugged conditions without epoxy protection.
- Finish: Hard enamel offers a high-gloss finish, whereas soft enamel’s finish is more textured and matte.
Both types have their merits, and the choice between soft and hard enamel often depends on the desired look and budget.
Common Uses for Soft Enamel Pins
Soft enamel pins are highly versatile and are used for various purposes, including:
- Corporate Logos: Many businesses use soft enamel pins to create branded merchandise or recognition pins for employees.
- Event Promotions: Soft enamel pins are popular as promotional giveaways at events, concerts, or conventions.
- Fashion and Collectibles: Custom soft enamel pins are a trendy fashion accessory and a popular item among pin collectors.

Conclusion
Soft enamel pins provide an affordable, attractive option for anyone looking to create custom pins with bright colors and a 3D effect. Their versatility and cost-effectiveness make them ideal for businesses, collectors, and individuals alike.
If you’re considering creating custom pins, soft enamel is a fantastic option that balances quality with budget. Whether you’re looking for a professional logo pin or a trendy collectible, soft enamel pins can bring your design to life.