Overview
In this project, we explore a truly special custom hinged lapel pin design—titled “To Grow Old in V.” This dual-part, interactive pin uses a heart-shaped hinged mechanism to unite two separate halves into one emotional and meaningful whole. Crafted with premium 3D imitation enamel and magnetic alignment, the pin showcases how functionality and storytelling can harmonize in a single, wearable piece.
Designed for a client with high aesthetic expectations, the pin emphasizes both personalization and engineering precision. From raised gold-metal text to smooth enamel finishes and cleverly integrated magnets, every detail was purposefully created.
Client Requirements
The client requested a design that:
- Symbolizes romantic commitment and emotional connection.
- Consists of two interlocking hinged halves that could be worn together or separately.
- Features premium gold plating and high-relief 3D elements.
- Includes a hidden 3mm magnet for secure closure.
- Uses backstamps and protective packaging suitable for retail or gift-giving.
Their creative brief was simple but powerful:
“We want this pin to represent a promise—it needs to feel tactile, timeless, and emotionally strong.”
Crafting Process
To meet these requirements, we utilized 3D imitation enamel (Epola) on a 1.5mm zinc alloy base, a preferred choice for complex hinge structures. The front of the pin features deep, mirror-finish gold plating, overlaid with Pantone 207 red enamel text:
“TO GROW OLD IN V.”
Color & Material Details:
- 3D Gold Metal for the outline and hinge parts.
- Cool Gray 7 and Pearl Swirl 424 for subtle symbolic accents (like diamonds and wings).
- Raised gold metal for front text and decorative motifs.
- Magnetic discs (3mm deep, subtly embedded for seamless functionality).
Size: 1.5 inches per half
Thickness: 1.5mm
Plating: Bright gold
Attachment: Two rubber clutches for comfort and safety
Hinged Functionality
This hinged lapel pin design features a metal connector hinge at the center-right edge of the left half and left edge of the right half. The two pieces are joined securely but remain flexible enough to open and close repeatedly without wear.
The addition of a 3mm embedded magnet enhances the tactile satisfaction of closing the pin—creating a ‘click’ sound when the pieces unite. Functionally, this ensures alignment while also offering an emotionally charged experience.
Client Interaction Highlights
Our client remained closely involved throughout the development. The hinge location, magnetic depth, and symbolic artwork were refined across two proofing rounds. Upon confirming the final digital proof, the client noted:
“This is exactly what we envisioned—interactive yet elegant. The hinge feels premium, not flimsy.”
They also appreciated our attention to small details, such as how the wings and diamonds align perfectly when the pin is closed.
Production Workflow
- Design Approval: Dual-layer vector illustration adapted for hinge mechanism.
- Mold Creation: Custom dies cut for both pin halves, including hinge integration.
- Die Casting: 1.5mm zinc alloy base molded and trimmed.
- Color Filling: Hand-filled enamel in PMS 207 and gray tones.
- Hinge & Magnet Assembly: Precision placement with 0.9mm magnetic recesses.
- Polishing & Plating: Glossy gold plating with smooth buffed surface.
- Attachment & Finishing: Rubber clutches attached; backstamps etched.
- Final QC & Packing: Packed in individual PVC bags with protective bubble wrap.
Client Feedback
Post-delivery, the client offered glowing praise:
“We were honestly blown away. The hinge is smooth, the enamel finish is stunning, and the magnetic feel gives it that extra emotional weight.”
This project has since been used in a successful product launch campaign, with customer engagement significantly higher than their standard pin drops.
FAQs
Q1: What is a hinged lapel pin, and why choose one?
A: Hinged lapel pins use a small connector mechanism to allow movement between two parts—adding functionality, storytelling value, and interactivity. They’re ideal for sentimental or narrative designs.
Q2: How durable are hinged mechanisms and magnets?
A: Our pins use metal hinges tested for over 1,000 open-close cycles. Embedded magnets are nickel-plated and protected with epoxy to prevent rusting or demagnetization.
Q3: Can the two sides be worn separately?
A: Absolutely. Each half has its own rubber clutch, allowing users to wear them independently or as a complete heart.
Q4: Is this process suitable for bulk production?
A: Yes. Once the hinge and mold designs are finalized, batch production is highly scalable with consistent quality.
Q5: Can other shapes besides hearts be used for hinged pins?
A: Definitely. Hinged mechanisms can be applied to books, wings, doors, split logos, or any creative concept with two distinct parts.
Conclusion
The “To Grow Old in V.” hinged lapel pin is a masterclass in emotional product design and precision craftsmanship. By combining meaningful aesthetics with a functional hinge and embedded magnet, this pin offers wearers both beauty and interaction. For brands looking to create sentimental or story-driven merchandise, hinged enamel pins are a powerful way to deepen connection and add collectible value.
Whether you’re building a brand around love, memory, or shared values, hinged pins can turn a simple accessory into a lasting impression.