Full Cost Breakdown: How Much Do Custom Enamel Pins Really Cost?

Full Cost Breakdown: How Much Do Custom Enamel Pins Really Cost?

1. Why Costs Vary: A Quick Overview

Every enamel pin goes through mold-making, stamping or casting, plating, coloring, polishing, and final assembly. Different materials, processes, and details influence the final price. As one of our clients noted: “Once I understood the mold fee and color count, the quote finally made sense.”

Let’s walk through each cost component.


2. Mold Fee (Setup Cost)

The mold fee is the one-time cost to create your pin’s shape.

  • Soft enamel, hard enamel, die struck pins: require a 2D or 3D mold.
  • Printed pins: use a printing plate instead of a metal mold.
  • Many factories waive the mold fee for 5,000+ pcs or repeat orders of the same design.

This fee usually ranges from moderate to high depending on the complexity (fine lines, inner cutouts, larger size).

Good news: Once you’ve paid it, the same mold can usually be reused for up to 2 years.


3. Material Cost

Different metals come with different pricing tiers:

  • Brass / Copper → highest clarity lines, ideal for premium hard enamel; more expensive.
  • Iron → budget-friendly, great for soft enamel; widely used for trading pins.
  • Zinc Alloy → best for large or 3D designs; cost-effective for bulk production.
  • Stainless Steel / Bronze → commonly used for printed pins.

Material selection is one of the biggest drivers of cost.


4. Plating Options

Plating affects both appearance and budget.

  • Standard finishes (no extra cost): gold, nickel, copper.
  • Premium finishes (additional cost): black nickel, antique gold, antique silver, misty/matte plating.

For example, antique finishes require more processing steps, adding to both time and cost.


5. Enamel Colors & Effects

Color count and effects have a direct impact on pricing:

Most pins include up to 4 colors at the base price. Extra colors add a small additional charge per color.

Special effects such as glitter, glow-in-the-dark, or translucent enamel increase the cost slightly.


6. Size & Thickness

Larger pins require more metal, more enamel, and longer production time.

  • Soft enamel / die struck: typically 1.2 mm thick.
  • Hard enamel: about 1.5 mm thick.
  • Printed pins: 0.8 mm.

Even a small increase (e.g., 30 mm → 40 mm) can significantly impact the unit price.


7. Backing & Accessories

Most quotes include:

  • One back post
  • One rubber or butterfly clutch

Upgrades such as deluxe clutch, magnetic backings, or safety pins add a slight extra fee.


8. Packaging Options

Standard packaging is an individual OPP bag at no extra cost.
Premium options include:

  • Backer cards
  • Plastic cases
  • Velvet boxes

These add cost depending on material and printing.


9. Quantity (Bulk Pricing)

Quantity is one of the strongest price influencers.

  • Minimum order quantity (MOQ) is typically 300 pcs.
  • Higher quantities = lower unit price.
  • 5,000+ pcs usually qualify for mold-fee waivers.

A client once shared: “We increased our order from 300 to 1,000 pcs and the savings per pin were surprisingly huge.”


10. International Shipping

Shipping cost depends on:

  • Weight (affected by material & packaging)
  • Destination
  • Courier choice

Soft enamel pins packaged individually typically weigh 7–15 grams per piece. International express (DHL/FedEx) is fast but more expensive, while economy services reduce costs for larger orders.


11. Sample (Proof) Cost

Factories offer optional sampling:

  • 5–7 days for production
  • Cost equals mold fee
  • Often deducted from the final mass order if design doesn’t change

Many clients love this option because it helps ensure details and colors match expectations.

One customer said: “The proof gave us full confidence before moving to 2,000 pcs.”


Final Thoughts

Custom enamel pins involve a mix of artistic work and precision metal craftsmanship. Once you understand each cost component — mold, materials, plating, colors, accessories, packaging, shipping — you can request quotes more confidently and avoid surprises.

If you’re planning a project, feel free to ask for guidance on materials, sizing, and cost optimization. We’re here to help transform your ideas into high-quality, durable pins you’ll be proud of.